Valor and Valor Corporativo for Citibanamex

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We published Valor and Valor Corporativo magazines for more than five years. Our editorial team carefully planned the content of both publications to create a comprehensive project that conveyed relevant financial and economic issues, as well as culture and lifestyle, aimed at an audience with the highest levels of investment in Citibanamex. The magazine won the Caniem Award for editorial design in the Business category on several occasions.

Objective:

Connect with Citibanamex's high-investment audience through finance, business, lifestyle, and culture content. Valor and Valor Corporativo became Citibanamex's official media outlet with their premium audience.

The solution:

We completely updated the identity of both publications in order to increase engagement with their audience. For every magazine, we created high-quality content featuring the bank’s priority topics, always with a friendly, informative, and easy to read tone.